Paid Social Agency Toronto
Profitable ad campaigns on Facebook, Instagram, LinkedIn, and TikTok — creative that stops the scroll and drives action.
Facebook and Instagram campaigns with audience targeting, creative testing, and funnel optimization for maximum ROAS.
B2B lead generation with precision targeting by job title, company size, and industry — built for high-value pipelines.
Short-form video campaigns on TikTok and emerging platforms — reach new audiences with content-native advertising.
The Problem with Most Social Ad Campaigns
Brands burn budget on social ads that rack up impressions but fail to convert. Boosted posts, broad audiences, and creative that blends into the feed produce vanity metrics that look impressive in a dashboard but never show up in the revenue column. Without a structured funnel, every ad dollar is a gamble.
We take a different approach — building full-funnel campaigns with scroll-stopping creative, precision audience segments, and rigorous A/B testing at every stage. From first impression to final conversion, every touchpoint is engineered to move prospects forward and deliver measurable return on ad spend.
Our Process
Audience Research
We analyze your customers, competitors, and platform data to build detailed audience segments — interests, behaviors, lookalikes, and custom audiences from your own data.
Creative Strategy
We develop ad concepts, copy angles, and visual formats tailored to each platform — static, carousel, video, and UGC-style content designed to stop the scroll.
Campaign Launch
Campaigns go live with structured ad sets, proper conversion tracking, and budget allocation across top-of-funnel awareness, mid-funnel consideration, and bottom-funnel conversion.
A/B Testing
We continuously test headlines, visuals, audiences, and placements — isolating variables to find the combinations that drive the lowest cost per result.
Scale Winners
Winning creative and audiences get scaled aggressively while underperformers are cut. We expand into new platforms and formats once core campaigns are profitable.
Why Choose TechPlato
Scroll-Stopping Creative
Our in-house team produces thumb-stopping ad creative — from static graphics to short-form video — designed for each platform's native format.
Precise Targeting
We layer first-party data, lookalike audiences, and interest-based segments to reach the people most likely to convert — not just engage.
Full-Funnel Approach
Awareness, consideration, and conversion stages each get dedicated campaigns so prospects are nurtured from first touch to purchase.
Platform Expertise
Meta, LinkedIn, TikTok, Pinterest — we know the algorithm nuances, ad specs, and bidding strategies that make each platform perform.
Frequently Asked Questions
Which platforms do you advertise on?
We manage campaigns on Meta (Facebook and Instagram), LinkedIn, TikTok, and Pinterest. We recommend platforms based on where your audience spends time and your campaign goals.
What is the minimum budget for paid social?
We recommend a minimum of $2,000–$5,000/month in ad spend depending on the platform. This gives the algorithms enough data to optimize delivery and helps us test creative effectively.
Do you handle creative production?
Yes. We produce ad creative in-house — static images, carousels, short-form video, and UGC-style content. If you have a brand team, we collaborate closely to stay on-brand.
Do you work with B2B and B2C brands?
We work with both. B2C campaigns typically lean on Meta and TikTok for volume, while B2B campaigns leverage LinkedIn and Meta for lead generation with longer sales cycles.
How do you report on campaign performance?
You receive a real-time dashboard plus monthly performance reports covering spend, ROAS, cost per result, creative performance, and strategic recommendations for the next period.
Ready to scale with paid social?
Get a campaign strategy tailored to your audience and budget.