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Velocity SaaS Growth
Velocity Software had built a powerful project management tool for mid-market teams, but struggled to generate qualified leads at a sustainable cost. We stepped in to build and execute a full-funnel growth strategy spanning paid acquisition, content marketing, and conversion rate optimization.
Over six months, we transformed their go-to-market engine — reducing cost per acquisition by over 70% while tripling the volume of qualified leads entering their sales pipeline. The results helped Velocity raise their Series B six months ahead of schedule.
Client
Velocity Software
Category
Growth
Year
2024
Tags
#GoogleAds #LinkedIn #B2B
Velocity's cost per acquisition had ballooned to $450, making their Series A runway dangerously short. Their Google Ads campaigns were targeting broad keywords with low intent, LinkedIn efforts lacked proper audience segmentation, and their landing pages suffered from a 2.1% conversion rate — well below the SaaS benchmark.
We rebuilt their paid acquisition strategy from scratch — restructuring Google Ads around high-intent, long-tail keywords and launching LinkedIn campaigns with precision targeting of VP and C-suite decision-makers. Simultaneously, we redesigned their landing pages with clear value propositions and social proof, lifting conversion rates to 8.4%.
72%
Reduction in Customer Acquisition Cost
340%
Increase in Qualified Leads
5.2x
Return on Ad Spend
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